What do these categories mean?

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The User Adoption shows the categories of users according to their usage of the app.

There are 5 categories: 

    1. Inactive - User has not logged in yet, or has logged in but not synced any publication.
    2. Ready to use - User has logged in and all pushed publications are synced.
    3. Discovery - User has spent less than 10 minutes* in app content.
    4. Active - User has spent more than 20 minutes* in the last 14 days*
    5. Advanced - 'Active user' that submitted survey results and has used the Account Hub.

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Clicking on a users category, it will show you the list of the users belonging to it. 


The User Engagement compares the activation and engagement of the users for
    • the last 24h to yesterday
    • last week to the previous week
    • last month to the previous month
    • last 3 months to the previous 3 months 
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Active = User has spent more than 20 minutes* in last the 14 days*
Engagement = Number of visits in the selected period

The Client Engagement compares the activation and engagement of the Account Hub usage for
    • the last 24h to yesterday
    • last week to the previous week
    • last month to the previous month
    • last 3 months to the previous 3 months 

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Active = Account Hubs that have been visited in the last 14 days*
Engagement = Number of visits in the selected period


*The default timeframes can be adapted based on the KPI's of the company in the 'Settings' > 'Analytics settings'.   

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